SERVICES
Latch delivers a holistic approach, from branding to content creation, digital marketing, radio plugging and PR campaigns - we can help you grow.
Any of the services outlined below can be delivered individually, or as part of a package. Each is delivered by a specialist in the field, with over 50 years of experience in the music and media industries across the team. We endeavour to provide a pricing model that is fair and lower than if the client were to retain each service separately via multiple parties.
PR
One of our primary offerings is digital PR, built upon the expertise of the publicity team. We have procured features with curators such as Complex, Billboard, GQ, The Line of Best Fit, Majestic Casual and Mahogany Sessions - amongst many others. These have come in many forms including reviews, interviews, live sessions and YouTube channel uploads.
Radio Plugging
We offer a full National Radio Plugging service, pitching artists and releases for support on international platforms including BBC Radio 1, Beats 1, 6Music and BBC Introducing. For artists not quite at this stage we offer plugging to tastemaker and online outlets like Amazing Radio, Reprezent and Fubar Radio in order to build a platform to upstream.
Branding & Design
We have provided bespoke design for a number of clients, developing brands from the ground up. Our team can handle a whole suite of services including logo design, social media content creation, album artwork, video editing and visual identity guidelines.
Streaming Strategy
We don’t run third party playlist pitching campaigns. We would rather feed Spotify good data on your behalf. We set up competitions, giveaways and incentives to grow your DSP follower base. We also run efficient, targeted paid ads to direct traffic to your DSP profiles and increase your organic listeners. On the back of this growth clients have been included in editorial playlists such as New Music Friday, Chill Tracks, Fresh Finds, Spotify & Chill and more.
Paid Social Marketing
We have developed a number of artist-friendly paid social tools in order to maximise your reach and presence across various networks. These include highly efficient music video promo ads on YouTube and Facebook, Instagram growth tools and Spotify follower growth ads. One of our paid social account managers will oversee these adverts, A/B testing them and making them more efficient as they run.
Creative Direction
We have an in house creative director who can work with you and your artists on video treatments, photo shoots and styling, as well as mentoring on these matters. This will elevate the visual side of a project, adding an editorial sensibility to the artist’s campaign cycle.
Campaign Management
We mentor you on your project / releases from start to finish. We’ll help you strategise your career, create a solid release and marketing plan, schedule your campaigns, pull together the right and guide you in pursuing new avenues. We are there to tailor our support through every step of your journey. Think of it as consultancy management.